"Cinematic sound is that which does not simply add to, but multiplies, two or thee times, the effect of the images." ~Akira Kurosawa, The Seven Samurai

The combination of music and drama reaches back to the days of ancient Greece, but no other medium has made better use of this expressive combination than film. That's why we consider the third most important challenge in making a quality production, finding the right music to truly enhance your production, third only behind writing a great script and hiring the best talent.

As we all know, there is often a great deal of innocuous and annoying music used as filler in corporate and educational video productions. What some producers and their clients fail to realize, or at least fail to take advantage of, is that properly selected music can easily double your video's emotional impact, and emotion is what primarily sells your customers. You want to utilize music that enhances your message, increases the dynamics of your production and emotionally drives home your message.

If one listens closely to the music used in Dan Sperling Video & Film productions, we believe you'll find a complementary, "hand in glove" match between the visuals and music. Our philosophy is that you cannot spend too much time auditioning music. Our approach is to select the music for your video or film before even going into production. This ensures a totally integrated feeling between the music and images, and will often influence the manner in which we shoot a production. For some great examples of music that complements our visuals, click here to view our online demo reel now.

We've put a great deal of effort into compiling an outstanding 60 CD collection featuring hundreds of the best compositions from libraries such as: First Com, The Music Bakery, Fresh, Chameleon Music, Gene Michael Productions, QCCS and Narrator Tracks. If we don't have the right music for your production in our collection, we will scour the Internet looking for the best music available online.

When the budget allows for it, there's nothing we like better than creating custom made music, and we work with some of the best composers in Atlanta to bring you fresh, original scores. We also incorporate sound effects from our 40 CD Sound Ideas sound effects library, as well as sound effects that we record while shooting.

If you have any questions about our music selection process or would like to talk with us about an upcoming project, please call 770-978-6070 or 800-578-2770 or email us at dsvideo@comcast.net for a friendly, free consultation.